RUBETTES! RECEIVE YOUR ORDER TODAY WITH UBER SHIPPING!

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SALE ~ UP TO 50% OFF

Sale
IDA SHIRT PINK APPLE STRIPE | Relaxed crisp shirt with classic shirt detailing and a large contrast stripe pocket, designed in fun pink and apple striped cotton. This piece is a timeless wardrobe staple that you...
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RUBY

Ida shirt $219 $179

Low Stock
RINA TANK GREEN PINK MARLE | Ribbed knitted tank top designed in a contrasting green and pink colourway. This staple tank can be worn many ways by adjusting the straps, giving you 4 options in 1....
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RUBY

Rina tank $139 $99

Sale
RODEO MINI SKIRT BLACK | Ballerina-inspired wrap mini skirt designed in a crisp black taffeta fabric with a soft sheen. This skirt can be styled over pants, on its own or, you can even try...
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RUBY

Rodeo mini skirt $219 $169

Sale
FIREBIRD COWL GOWN FESTIVAL BLOOM | Sleeveless midi dress crafted in luxe 'festival bloom' pink satin. Features a minimal silhouette with a cowl back detail and a tie to cinch in the waist.
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RUBY

Firebird cowl gown $399 $299

+2
Sale
LEONIE WRAP TOP WHITE | One-shoulder cotton top, with wrap detailing that can be tied as you wish to adjust the waist cinching. The asymmetrical shape creates structure, while the broderie adds a soft, fun...
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RUBY

Leonie wrap top $199 $149

Sale
SORBET DRESS BLACK GINGHAM | Strapless cotton dress with a feature ruffled puff at the bust line. his dress features a dropped bodice-style waistline with a full skirt, and an elasticated shirred back to ensure...
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RUBY

Sorbet dress $199 $149

Sale
LEONIE RUFFLE DRESS WHITE | Bias cut midi dress with a feature ruffle neckline in luxe broderie cotton. Features a back tie and scooped back neck that adds to the soft look of this dress.
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RUBY

Leonie ruffle dress $299 $239

Sale
TRULLI TIE TOP BLACK | Sleeveless shirred tank top, with tie closures down the centre front. This tank is designed in a recycled nylon, and pairs with our Rodeo Mini Skirt.
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RUBY

Trulli tie top $219 $179

Sale
LEONIE WRAP TOP PINK APPLE STRIPE | One shoulder cotton top, with wrap detailing that can be tied as you wish to adjust the waist cinching. The asymmetrical shape creates structure, while pink and apple stripe adds...
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RUBY

Leonie wrap top $199 $169

Out of stock
IDA SHORT CHERRY STRIPE | Boxer style short designed in a mid-weight cherry striped cotton. These shorts are relaxed and easy to wear and perfectly pair with our Ida Shirt.
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RUBY

Ida short $139 $89

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  • Rubettes: A community who cares

  • Designed with love in New Zealand

RUBY is an eminent fashion label from Aotearoa. Best known and loved for our mutually nourishing relationship with our community and the way our designs embody those who wear them.

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dream #RUBETTES

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New Arrivals

New
EMMA KNIT TOP RED BLUE STRIPE | Off-shoulder knitted top crafted in a mid-weight striped knit. This top is simple yet elegant and can be worn on or off the shoulder.
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RUBY

Emma knit top $149

+7
New
MARGIE TIE MINI DRESS PEACHIE TARTAN | Cotton mini dress with a square band bust. The skirt falls into an A-line shape with an exposed back and bow tie closure.
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RUBY

Margie tie mini dress $269

New
RAQUEL BOW SHORT DARK GREEN STRIPE | Mid-waist cotton shorts designed in a dark gingham. These shorts feature a bow detail at each side seam. Make it a set by pairing these shorts with the Margie Tie...
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RUBY

Raquel bow short $169

New
FLORY MINI DRESS BLACK GINGHAM | Cotton mini dress designed with a gathered neckline with a ribbon at the centre front. Made from organic cotton in a black gingham, this dress can be worn on or...
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RUBY

Flory mini dress $239

New
RUBÉBÉ MARGIE TIE MINI DRESS PINK APPLE STRIPE | One for our Rubébé's! Cotton mini dress with a square band at the chest. The skirt falls into an A-line shape with a bow tie closure at the back. Make...
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RUBY

Rubébé margie tie mini dress $119

Out of stock
RUBEAR CAP NAVY | The perfect finishing touch to any outfit, introducing our new Rubear embroidered cap. A navy cotton with contrasting colour Rubear design by Shelly Botticelli embroidered on the front.
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RUBY

Rubear cap $69

New
SIMONA MINI DRESS BLACK | Short-sleeve cotton mini dress, designed with pleating and a tie front closure. Simple and sweet, this dress has a bit of stretch to ensure a good fit and a placket...
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RUBY

Simona mini dress $249

New
RELAXE HALTER DRESS NAVY STRIPE | Halter maxi dress designed in a navy striped organic cotton. This dress is fitted through the body, and then falls to a floaty basque-style skirt. Features a bodice-style waistline with...
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RUBY

Relaxe halter dress $299

New
TRULLI RUCHED MINI DRESS BLACK | Sleeveless cotton mini dress with a square neckline and shirred bodice and straps. This dress falls to an A-line skirt, that features pockets to house all your essentials.
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RUBY

Trulli ruched mini dress $259

New
RINA TANK PINK CHERRY | Ribbed knitted tank top designed in a contrasting pink and cherry colour way. This staple tank can be worn many ways by adjusting the straps, giving you 4 options in 1.
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RUBY

Rina tank $139

New
ANGEL LINEN MAXI DRESS SANGRIA | Relaxed fit maxi dress with elasticated puff sleeves and a tie neckline with a keyhole detail. Crafted in an airy linen, the puff sleeves add a romantic feel to this...
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RUBY

Angel linen maxi dress $319

New
MARGIE TIE-BACK TOP LILAC STRIPE | Cotton sleeveless top with a square band at the bust. Features a bow tie detail at the back and a cut-out, the cutest summer top worn with your favourite denim....
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RUBY

Margie tie-back top $239

+5
New
ROSARIA SLIP DRESS POLKA DOT | Pollka dot slip dress with feature scallop trim around the neckline, and a dainty bow at the centre front. This dress is bias cut, meaning it skims the figure beautifully.
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RUBY

Rosaria slip dress $329

New
MARGIE TIE-BACK TOP PEACHIE TARTAN | Cotton sleeveless top with a square band at the bust. Features a bow tie detail at the back and a cut-out, the cutest summer top worn with your favourite denim. 
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RUBY

Margie tie-back top $239

+5
New
TRULLI MAXI DRESS LILAC CANDY STRIPE | Cotton stripe maxi dress that is fitted through the body then falls to a floaty basque style skirt. This dress features a dropped bodice-style waistline with a full skirt and...
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RUBY

Trulli maxi dress $299

New
AVA LINEN BOW TOP SANGRIA | Sleeveless linen high neck blouse cut in a sangria coloured linen. This piece turns to reveal a chic cut-out back detail with an oversized bow.
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RUBY

Ava linen bow top $249

New
ANDIE LINEN PANT SANGRIA | Palazzo style elastic waist pants with a tie, in a light-weight sangria coloured linen. These pants are high waisted, uncomplicated, and classically cool.
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RUBY

Andie linen pant $249

Shop New Arrivals

Ruby Room

Sharing from one Rubette’s room to another, make your way into our home. Created by our talented team and friends, the door is always open…

Explore RUBY ROOM
The Perfect Host

features

The Perfect Host

Ruby Room

Sharing from one Rubette’s room to another, make your way into our home. Created by our talented team and friends, the door is always open…

Explore RUBY ROOM
A RUBETTE MOVEMENT ~ TAKE B_ACK FRIDAY with @rubysaysrecycle

ruby room toolbox

A RUBETTE MOVEMENT ~ TAKE B_ACK FRIDAY with @rubysaysrecycle

RUBY x Shelley Botticelli

features

RUBY x Shelley Botticelli